Ep. 42: Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring
Linda Rutherford, chief administration and communications officer at Southwest Airlines, joins IABC Executive Director Peter Finn PodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way.
Ep. 95: Southwest’s Linda Rutherford Discusses Facing A Crisis with Compassion and Action
Linda Rutherford, gives Mike and Gary a “behind the scenes” perspective on the challenges faced and on the ground strategies implemented during Southwest Airlines’ winter storm disruption. Decision making “in the fog of battle” is tough, and Rutherford offers clear advice for communicators looking to manage a crisis through uncertainty with compassion and action.
PR Daily | Crisis Communications
Southwest’s chief administration & communications officer on December disruption
Linda Rutherford speaks on the airline’s communications response to Christmas travel issues.
“Her presentation style was captivating. Her content was the perfect blend of theoretical and practical application sprinkled with meaningful examples and sage wisdom.”
— Ann D. Jabro, Ph.D., Robert Morris University
SERVES
